Privacy Policy
The short version
The video stays on your phone. Still images taken from it, and the details you enter, are sent to our server and to Anthropic for analysis; one thumbnail is kept so your history has a picture.
We show no ads, run no analytics or tracking of any kind, and use no advertising identifiers. Deleting your account in the app permanently deletes everything we hold about you.
Who we are
RideForm is operated by RZ AI Labs (rzailabs.com). For anything in this policy, contact us at support@rzailabs.com.
What we collect
Account. You sign in with Apple or Google. We store only the anonymous subject identifier those services give us, plus a user ID we generate. We never store or request your email address or name from Apple or Google.
Rider profile. The rider name you enter (often a first name, and sometimes a child's), plus discipline, riding level, age band, and preferred language.
Per analysis. The horse name and location you type (these are free-text fields; we never access your device's location), the clip's duration, the settings used, one small thumbnail image, and the coaching feedback produced for you.
Purchases. Purchase events (which product, when), keyed to your user ID. Payment itself happens entirely through the App Store or Google Play, so we never see card numbers or billing details.
Technical. A sign-in session token (stored on our side only as a salted hash) and operational logs containing IDs, counts, timings, and error codes. Our logs never contain images or image data.
Your video and the still frames
This is the part that matters most, so here it is plainly:
- The video file never leaves your phone. It is never uploaded to us or anyone else.
- Your phone extracts a set of still frames from the clip you select. Those stills are sent to our server over an encrypted connection.
- On our server, frames exist in memory only while your analysis runs. They are never written to disk, to a database, or to logs. When the analysis finishes, they are gone.
- One thumbnail per analysis is kept so your history has a picture. It is deleted when you delete the analysis or your account.
Who else receives data
Anthropic (our AI analysis provider) receives the still frames together with the rider name, horse name, discipline, level, age band, context, and language you provided. That is what the analysis is made from. We do not send your account identifiers to Anthropic.
RevenueCat (purchase infrastructure) receives purchase events keyed to your user ID, so your credits arrive reliably and restore across devices.
Apple and Google are involved only in signing you in and processing payments on their own platforms, under their own terms.
That is the whole list. We use no analytics service, no advertising network, and no tracking SDK, and we never sell or share data for advertising.
Children
RideForm analyses riding videos, and the rider in a clip may be a child; the rider name entered may be a child's first name. If you are a parent or guardian, you control this data the same way as everything else: it is only ever used to produce the coaching feedback you asked for, and deleting the analysis or the account removes it. Accounts are created by the adult who signs in with their own Apple or Google identity.
Retention and deletion
- Your profile, analyses, thumbnails, and coaching feedback are kept while your account exists.
- Deleting a single analysis removes it and its thumbnail.
- Deleting your account (available in the app's settings, or by request if you no longer have the app: see how to delete your account) permanently and immediately deletes everything: profile, analyses, thumbnails, purchase records, and session data. There is no soft-delete or recovery window.
- We additionally keep the text-only output of each model run as internal audit data, never exposed through the app; it contains no images and is deleted with your account.
Security
All traffic between the app and our server is encrypted in transit (TLS). Session tokens are stored on your device's secure keystore and on our side only as salted hashes. Still frames are never persisted, which removes the most sensitive data from what could ever be exposed.
Your choices
- Everything we hold about you is visible in the app: your profile and your analysis history.
- You can delete any analysis, or your entire account, at any time from within the app, with no email required.
- For questions or requests this policy doesn't cover, contact support@rzailabs.com.
Changes to this policy
If this policy changes in a way that matters, we will update it here and note the new effective date. This draft has no effective date yet; the final version will state one.